Tag: digital transformation

Sitecore a Content Marketing Platform (CMP) leader – Gartner

Extract – Sitecore, a Leader in this Magic Quadrant, taps user group insights to develop capabilities, including its Content Hub, metadata to drive content reuse, and governance and distribution. Its modular content emphasis supports large enterprises seeking personalised experiences. 

Enhancements include campaign tracking, asset distribution visibility, top-performing content analysis, and a 3D and multidimensional image content hub. Its roadmap emphasises AI search-based improvements in tagging, providence and intent-based search tools.

Read the full report: Gartner Report Magic Quadrant for Content Marketing Platforms

Case Study Release – Coles Liquor

Creating value in your digital ecosystems

According to research by Google, 85% of user journeys start on one device and finish on a different device, 87% begin the ‘buying’ journey on digital channels, 98% switch between multiple devices every day, and users average 6 touchpoints on the path to ‘purchase’.

Now more than ever, It is vital to know what experience you are delivering, where you are delivering it, and how it is being delivered.  This is where your digital ecosystem is key.

The term ‘Digital Ecosystem’ may sound like just another buzzword, but when you look deeper into what a successful digital ecosystem means for your business, the value is undeniable.

 

Increased sales, guaranteed ROI, open new revenue sources, reduce risks, and increase the speed of technology adoption.

A digital ecosystem is a dynamic, continually evolving integration of all of your digital channels that enables you to fuel growth by consistently adding value and removing frustrating and outdated systems and technologies, restricting your ability to deliver on the needs of your modern user.

 

By developing a digital ecosystem, companies can deliver value to users through new services, products, and business models.

Previously, companies would perform business functions independently and compartmentalised within organisational departments. There would be (significant) investment in new technologies and software without taking into consideration how these tools and systems would (could) be used and integrated through the rest of the organisation.

For a digital ecosystem strategy to succeed, organisation silos need to be unified, new systems and tools need to be embraced and external partners need to be utilised.

 

How can you integrate your tools and technologies to increase business performance, fuel growth, and deliver value through an increased flow of data and shared insights.

The importance of understanding exactly where your organisation is at today and how to optimise the tools that currently exist within your organisation should not be underestimated. Take a look at the tools and systems and the departments responsible, to understand how connections can be made to increase efficiency, effectiveness, and data sharing.

Every stakeholder needs to be accounted for when defining the ecosystem.

A well-defined digital ecosystem brings transparency, and by understanding how you are using digital, greater capabilities.

 

What are the benefits?

  1. Improved business processes
  2. Decrease costs and expenses
  3. Identification of new revenue sources
  4. A better experience for your users

 

How does this all deliver value?

Increase sales with access to data and related insights

Better communication, effective lead generation, and building innovation can be achieved by utilising data insights the exist within your digital ecosystem.

‘Guarantee’ Return on Investment

Understanding and optimising your channels and creating better touchpoints along the ‘buying’ journey. This knowledge ensures your present clear, consistent, and personalised messaging when required and reduces risk by adding data to your strategic direction.

Create new revenue sources

By being more connected with your users you can increase the perceived value of your products and services, reducing the risk in creating new (potentially non-traditional) revenue streams.

Increased speed of technology adoption

Your digital ecosystem should be designed to embrace the improved efficiency and effectiveness of new technology. If you do not embrace new technology resources your return on investment suffers.

 

A defined digital ecosystem is the foundation of your digital transformation and strategy to create a culture that embraces change and new technologies, it is designed to support your business growth. Understanding the structure and workings is important – but that is not enough.

You need to understand how to make your digital ecosystem succeed.

 

Until next time,
Tony – Lead Experience Strategist

NOW Digital named an Honourable Mention in the Most Intelligent Content Optimisation category for YMCA Victoria

NOW Digital today announced it has been named a Sitecore Experience Award (SEA) Honourable Mention in the Most Intelligent Content Optimisation category for its work with customer YMCA Victoria. The agency was recognised for working hand in hand with YMCA to conceptualise and deliver a user-centric digital offering, consolidating dozens of digital properties onto a single engaging platform.

The Sitecore Experience Awards 2020 recognize brands that have built truly customer-centric digital experiences with Sitecore® technology. The SEAs are awarded to Sitecore customers and their partners whose entries clearly demonstrate that their Sitecore solution delivers an outstanding experience for all users from partner developers and internal customer marketers to business and IT users and end-user customers.

“With digital emerging as the lifeblood for many businesses this year, intelligent content optimization has been a key driver for stronger consumer engagement, helping to achieve business and organizational goals in today’s challenging market,” said Paige O’Neill, CMO, Sitecore. “The Sitecore Experience Awards celebrate some of the most innovative implementations that are pushing the boundaries of exceptional customer experiences from our customers and partners, resulting in faster, more effective digital experiences that keep audiences more engaged and connected than ever, while maximizing the use of content across an organization’s channels and regions.”

SEA 2020 Honorable Mentions were selected as they demonstrated to the judges that they used Sitecore solutions to make notable impact in terms of experience or content management.

Through the rigorous selection process, each entry was judged by a panel of Sitecore leadership from that entry’s region. There are five regions that evaluated and approved all regional selections based on specific selection and scoring criteria.

 

About NOW Digital
NOW Digital is an award-winning digital agency providing strategic thought leadership and UX-led digital transformation services. We are a diverse team of highly skilled digital personnel that bring a wealth of practical knowledge into the digital agency space. We challenge convention and help your organisation embrace new technology through innovative design – with a relentless focus on proven user experience and quality output.

 

About Sitecore
Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Carnival Cruise Lines, Kimberly-Clark, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.