IDP Education is one of the world’s most respected international student placement services. Assisting international students in gaining access to Australian education for almost 50 years, it currently has a network of 89 international student placement centres and have offices in 32 countries.
NOW was assigned to upgrade the digital platform to the latest version of Sitecore Experience Platform and implement a new scalable infrastructure on MS Azure, thus providing cutting edge digital marketing functionality. This included deep analytical tracking, persona based personalisation and multivariate testing & optimisation (using Sitecore xDB Cloud).
