Faced with the closure of most of their leisure facilities during the COVID-19 pandemic, YMCA had to pivot and rapidly move towards an online-only model of delivering content and services.
In conjunction with YMCA, NOW Digital developed what is now known as the Virtual Y, a secure online platform created to provide new and existing members with access to a variety on online content.
The YMCA – Virtual Y will be expanded to accept payments online for premium content, creating a new and exciting revenue stream for the YMCA.
