Category: Retail

ARB International

ARB was formed in 1975, inspired by a 4WDing trip through the top end of Australia. Today, ARB have a vast international presence, with offices in the USA, Europe and the Middle East, and an export network that extends through more than 100 countries around the globe.

Their philosophy has never wavered from its original course, to provide quality, reliability and practicality above all else.

Together ARB International and NOW Digital are developing and rolling out a strategy to design and deliver the next phase of digital marketing and seamless commerce experience to ARB’s distribution network and global clientele.

GPC Asia Pacific

GPC motor vehicle

Targeted user experience

NOW Digital helped position their corporate website, Repco Australia & New Zealand, COVS Automotive Parts & Industrial Supplies, Kromex and NAPA Auto Super Store businesses in the digital arena.

We worked closely with Repco to improve the NavigatorPro Smart Inspector and mobile application version of NavigatorPro.

The Smart Inspector mobile device app provides service retailers a task list according to vehicle make/model and service schedule, as well as the ability to record vehicle inspection details, including data and photos, and importantly develop a pick/order list of Repco products that can then be dispatched for installation.

Repco Smart Inspector

Repco - NOW Digital

NOW Digital were recently engaged by GPC Asia-Pacific to update and improve the NavigatorPro Smart Inspector and mobile application version of NavigatorPro.

The Smart Inspector mobile device app provides service retailers a task list according to vehicle make/model and service schedule, as well as the ability to record vehicle inspection details, including data and photos, and importantly develop a pick/order list of Repco products that can then be dispatched for installation.

Sell My Car

Sell My Car - NOW Digital

Following the success of the Manheim User Experience and Technology delivery project, Cox Automotive again engaged NOW Digital (and their ‘Old mate Agro’) to evolve the Sell My Car digital customer experience.

Clearly defining the selling process, our team streamlined the initial data input steps for the user, decreasing disengagement (and ‘cart abandonment’), encouraging the crucial next step of vehicle valuation, and appointment booking.

Manheim Auctions

Manheim Auctions - Balancing and simplifying the User Experience - NOW Digital

Simplifying the user experience

Manheim’s new site was required to extend and educate new and current customers across desktop and touch devices, whilst not interrupting what they were currently utilising. In-house stakeholders needed equal content distribution, so the design needed to heed to all product verticals, whilst still allowing end users to easily navigate to their preferred vehicle search.

 

Extending our services

Initially a strict User Experience project utilising focus group facilitation, card sorting, wireframing, prototyping (for user testing) and user interface design, the project extended beyond to front-end coding and full technical implementation, integrating with on-site technical and infrastructure team.