Yokohama – Tyres & More

Yokohama is globally recognised, leading maker of car tyres, 4WD tyres, truck tyres, earthmover tyres and industrial tyres. It has warehouses in every state of Australia, with their award winning range sold in over 500 tyre dealerships throughout the country.

Modernise & Integrate

NOW Digital were recently given the task to redesign and redevelop the Tyres and More website (Yokohama’s Australia-wide chain of retail and services outlets). The plan included a ground up rebuild on the Sitecore Experience Platform (XP), integration with several legacy and new internal systems, including external tyre data APIs, warehouse order fulfillment and the staged launch of full Ecommerce functionality.

Personalisation from launch

Yokohama wanted a site that was personalised to the customer from the initial launch. NOW Digital worked with Yokohama’s digital team to plan and implement subtle behaviour-based personalisation including content re-prioritisation on based on page usage and geo-location.

Yokohama – Tyres & More
Yokohama – Tyres & More
Yokohama – Tyres & More

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