Modernise & Integrate
NOW Digital were recently given the task to redesign and redevelop the Tyres and More website (Yokohama’s Australia-wide chain of retail and services outlets). The plan included a ground up rebuild on the Sitecore Experience Platform (XP), integration with several legacy and new internal systems, including external tyre data APIs, warehouse order fulfillment and the staged launch of full Ecommerce functionality.
Personalisation from launch
Yokohama wanted a site that was personalised to the customer from the initial launch. NOW Digital worked with Yokohama’s digital team to plan and implement subtle behaviour-based personalisation including content re-prioritisation on based on page usage and geo-location.
