Consumer Affairs Victoria recently contracted NOW Digital to undertake a full rebranding and UX re-architecture of their website, the primary goal being to deliver a more user-friendly, device-friendly and intuitive way to find information quickly.
Prototyping delivers results
NOW organised and conducted extensive prototyping and user testing with members of the general public to validate Consumer Affairs Victoria’s new website design. Innovative menu structures designed to operate across multiple devices and context-sensitive breadcrumbs were key features targeted, allowing key learnings to be applied back into artwork early in the project and help deliver the best possible user experience.
Full WCAG 2.0 AA compliance
NOW delivered a modern, fully-responsive user interface while maintaining full WCAG 2.0 AA compliance across multiple audits by independent accessibility consulting firms. The website uses innovative menu behaviours, validated through extensive user testing and prototyping, and responsive layouts to deliver a ground-breaking user experience across all devices, while leveraging integration with ReadSpeaker and SoundCloud to provide assistive technology support and provide a truly accessible experience to Victorian consumers.
