# NOW Digital

> We are a customer experience led digital innovation agency that strategises, designs, builds and optimises enterprise-grade digital experiences to deliver exceptional and tangible outcomes.

About NOW Digital:
- Industry: Digital innovation and customer experience agency
- Location: Australia
- Company Size: 11-50 employees
- Website: https://www.nowdigital.com.au/

Brand Voice:

Brand archetypes: sage (50%), creator (50%)

Tone of voice: Professional, Authoritative

Personality traits: Customer-centric, Innovative, Pragmatic, Trusted, Results-focused

Key Messages:

We are a customer experience led digital innovation agency that strategises, designs, builds and optimises enterprise-grade digital experiences to deliver exceptional and tangible outcomes.

Core messages:
- Customer experience led discovery and strategy
- Human-centred design with measurable outcomes
- Enterprise DXP and CMS implementation across Sitecore, Contentful, Optimizely, Drupal/Acquia and Squiz
- Composable architectures and integrations across marketing and enterprise stacks
- Ongoing optimisation, support and BAU to sustain performance

Target Audiences:

- **Government and public sector**: Departments and regulators seeking compliant, citizen-focused digital services and platforms
  - Key needs: Accessible, secure, standards-compliant DXPs with measurable service improvements
- **Financial services and member institutions**: Banks, super and trustees modernising legacy platforms for better member and customer experiences
  - Key needs: Human-centred design, secure integrations and scalable composable DXP
- **Retail and ecommerce**: Brands seeking performance, conversion and operational efficiency on modern commerce stacks
  - Key needs: Shopify and composable commerce execution, integration and optimisation
- **Education and community organisations**: Universities, schools and not-for-profits improving service delivery and engagement
  - Key needs: Flexible content operations, self-service and accessible UX

What We Stand For:

User experience led digital transformation, delivered

What Makes Us Different:

Customer experience led approach, strong public sector and regulated industry track record, and certified partnerships across leading DXPs including Sitecore, Contentful, Optimizely, Drupal/Acquia, Shopify and Squiz