Features that were once considered optional add-ons are now essential parts of today’s digital platforms.
With SitecoreAI, Sitecore has made a bold statement; AI is no longer an overlay. It is now central to creating smart, adaptive experiences that meet customer needs.
The new norm: SitecoreAI as the foundation
SitecoreAI marks the transition to what is being called the AI-first era of digital experience. Built on XM Cloud, SitecoreAI is more than an upgrade. It is a redesigned platform made for digital experiences that go beyond just websites.
SitecoreAI brings together XM Cloud, Content Hub, Sitecore CDP, Personalize, Search, and AI into a single platform. Rather than using third-party tools, Sitecore embeds AI into the platform to support content creation, optimisation, personalisation, and automated decision-making.
SitecoreAI delivers:
- AI-first design philosophy: intelligence is built into every layer by default.
- Unified platform: content, data, personalisation, and analytics are all in one SaaS stack.
- Agentic Studio: a workspace where marketers and AI work together in real time.
- Ready-to-use AI agents: these automate complex workflows, from planning to personalisation.
For organisations already using XM Cloud, SitecoreAI is the next logical step.
Why SitecoreAI matters
Today’s digital world requires relevance, speed, and personalisation. Customers now expect these as standard, not just as extra features.
Leaders need a system that can plan, act, adjust, and improve as things happen. Traditional platform models that rely on manual work, separate personalisation rules, and after-the-fact optimisation are not enough anymore.
SitecoreAI meets these needs by embedding intelligence throughout the experience. Enabling real-time discovery and relevance, rather than making changes after the fact.
What this means in practice
- Intelligence across every layer
SitecoreAI unifies content operations, customer data and insights, personalisation and engagement, and search and exploration. All of this is powered by AI that learns and adapts as your team works. - Agentic Studio
Agentic Studio is at the heart of SitecoreAI. It is a workspace where people and AI team up to automate tasks such as campaign planning, content creation, content migration, testing, and more. Agentic Studio helps teams cut down on repetitive work, launch faster, keep control, and deliver personalised experiences at scale. - Real-time personalisation and engagement
As customer journeys move from simple searches to AI-driven discovery, SitecoreAI helps teams respond in ways that feel personal and timely. - Centralised data capture and reporting Since SitecoreAI is built on XM Cloud, organisations can easily connect content and customer data. This makes it easier to deliver a consistent experience without complicated manual integrations.
Take the next step to Sitecore AI
The launch of SitecoreAI shows a big change in the industry: AI is now a core part of digital platforms, not just an add-on. Organisations that see AI as a nice-to-have will fall behind competitors who can personalise and deliver at scale in real time.
If you already use Sitecore, you do not need to completely change your platform to move to AI-powered experiences. Here are some steps to consider:
Start with a use case assessment
Work with your team to find the best places to use AI in your digital experience. Decide if personalisation, content creation, or asset management is your biggest challenge. Begin with one or two areas where AI can quickly make a difference.
Audit your data readiness
AI works best with good data. Check the quality, completeness, and accessibility of your customer data, content, and analytics. Look for any gaps in data collection, consent, or integration that could hold back your AI.
Run a focused pilot program
Rather than starting with a company-wide AI rollout, pick one use case for a pilot. This lets you test what works, iterate, and build confidence internally. Set clear success metrics to demonstrate results and support wider adoption.
Plan for continuous optimisation
AI needs ongoing support. Review results, create insights, iterate to improve your system.
Ready to start using SitecoreAI?
The future of digital experience is adaptive and automated.
If you want a clear view of your current setup and how SitecoreAI could accelerate your digital plans, reach out to explore what is possible.